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Cost planning · 4 min READ

What does your marketing software really cost?

A lower headline subscription price does not automatically mean a lower operating cost. Start by identifying which bills would actually disappear after a switch.

Calculate with your own numbers ↓

The short answer

Start with the subscriptions that would actually disappear. If $199 of replaceable tools becomes $47 of replacement software plus $15 of new extras, the ongoing saving is $137 a month. Transition costs still need to be deducted. If $199 is your whole-stack total, retained costs must be counted on both sides consistently.

Compare the current pricing snapshot and limits →

Build a replaceable-cost baseline

List the tools used for landing pages, email campaigns, course delivery and basic automation. Next to each, record its monthly equivalent, renewal date and owner. Mark each bill as replaceable, retained or uncertain. Only put the replaceable total into the savings calculator. Keeping a specialist analytics tool is entirely reasonable; counting its cost as a saving would distort your decision.

Compare capacity before price

A contact count is only one constraint. Count active funnels, courses, domains and the automation rules you actually use. Include the next project you have already committed to, rather than an imagined five-year business. Our calculator checks contacts, funnels, courses and automated webinar needs. It does not certify that every workflow will transfer.

Make the decision in two passes

First compare recurring subscriptions. Then use the migration calculator to add one-time work, retained tools and parallel subscriptions. For example, replacing a $180 stack with a $50 subscription saves $130 monthly before other costs. If transition costs are $390, that difference takes three months to recover. These are illustrative inputs, not quoted vendor prices.

Your decision checklist

  • Separate replaceable and retained tools
  • Convert yearly invoices to monthly equivalents
  • Test one complete customer journey before cancellation

Common questions

Sources & calculation method

Product prices and capacity limits checked against the official detailed limits table. Migration information last reviewed : eligibility and process. Our cost scenarios are illustrative. See our formulas and limitations.

PUT IT INTO PRACTICE

Run the numbers for your setup.

01 YOUR CURRENT SETUP

Start with your numbers.

Start with the basics. Add extra limits if you know them.

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Optional comparison: use your actual bills, or leave 0 if starting fresh. Example budgets are not market prices.
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We compare your spending with one provider: Systeme.io. The result checks the capacities you enter; blank optional fields stay unchecked. Integrations and feature behavior still need testing. How it works

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